What is CRM? How it is important for Businesses?

CRM (Customer relationship management)

CRM is a strategy for managing an organization relationships and interactions with customers, service users, colleagues or suppliers.

What CRM Software do?

CRM records customer email, phone numbers, social media profiles and more. CRM helps in improving overall customer relationship management. CRM system organize the information of the individuals and companies to better understand relationship over time.

Importance of CRM

It deepens relationship with customers, users, partners and suppliers. It is a simple, customizable dashboard that can tell you a customer’s previous history, the status of their orders, any outstanding customer service issues, and more.

How different businesses benefit Using CRM?

  • Sales teams can use CRM to understand sales pipeline better.
  • Marketing teams can use CRM to make forecasting simpler and more accurate.
  • Customer service teams can effectively track conversations across channels.
  • Supply-chain, procurement and partner management teams can manage relationships better.
  • The HR team can use CRM to accelerate the recruitment process and track employee performance.

Benefits of CRM

Improved sales forecasting and productivity, increased customer loyalty, more accurate sales reporting, maximized ROI of marketing activities, and improved service levels.

Want to improve your B2B lead generation strategy??

This article will take you through everything you need to know about B2B marketing strategies to employ for your business.

B2B marketing is simply you need to sell to other businesses rather than individual consumers

Here are some tips you need for an effective marketing strategy

1) Content Marketing

  • Identify Audience Demographics
  • Identify topics in your industry (From tools like buzzsumo)
  • Add visual elements to all your content pieces
  • Add keywords like top 10, why 10 examples in your content
  • Comparison of product guide with competitors
  • Share your content on slideshare and participating in community

2) Link Building

  • Outreach Based Backlinks
  1. Offer a scholarship
  2. Wiki links: search wiki page for main keywords, suggest something good for the page so that they can give you a back link
  3. Link Reclamation: Do it through google alerts and through google search by search query”Brand/company name”-ownsite.com-twitter.com-facebook.com-google.com.
  4. Affiliate Links: Reach authors through buzzstream and earn link from them.
  • Submission Based
  1. Infographics: Share your text in visual format as it is a great way to scale out.
  2. Forum Posting: Participating in forums like quora, reddit, inbound.org, growth hackers etc.
  • Exchange Based Links
  1. Guest Blogging: Compile a list of companies that sponsored a few of the big B2B conferences. Get the names and email ids of the managing editors for these sites. Sent mails to them with the components a) Background of our writers b) Previous sites we had been published c) Topic suggestion for our guest post
  2. HARO( Help a reporter out)( helpareporter.com): Participate in the queries shared with a short paragraph. If the writer likes your contribution they will use it in their post and give you a backlink.

3) SEO Keywords

  1. Use Jargons: It is best to use business jargons as business customers use the language of their business everyday
  2. Usage of keywords with service terms like corporate, businesses etc.
  3. Usage of terms like learn, guide etc. which attract people looking to grow their business knowledge.
  4. Use keywords which speak for reviews, comparisons and testimonials like feedback, proof of concept, business cases, ROI etc.

Follow these marketing steps to stay up.

Why SEO is important in Lead Generation?

Long run traffic:

Create unique content and publish it on web. SEO helps in drawing traffic from the evergreen content once it is there on web. You don’t get a similar result with PPC ads. You must continue paying for the ads to show on web. Once you stop, the ads go down, alongside the traffic they generate also goes.

Increase Local Traffic

Majority of today’s web users are searching on mobile devices. Until they have disabled the location capabilities on their phone, it’ll bring up local search results. So, if they are looking for your brand, products and are located within your area, then your website will show up. Here beauty of SEO comes in with your business listings on the top.

Build Your Brand’s Authority and Trust

Ads don’t play a role in building trust to your brand. If you are seriously looking to make your brand popular you need to answer consumer queries by delivering high quality unique content with important keywords/queries in it that will help it rank on web.

Make sure to cover relevant topics which are valuable to your target audience, that make them click in the search pages. Focus on delivering engaging content so that visitors are more likely to be around your products or services.

Content is the key to build brand authority and make your audience purchase your product.

Gain More Traffic to Your Site from Top authority Sites

Google considers both when it comes to giving rank. Keywords you are ranking for and the backlinks supporting your site. This is publishing your content on other high domain authority sites also known as Guest Blogging.

Different Type of Content

SEO is great in terms that you can use different types of content to rank. Search engines support videos, image submission and other media post

Hopefully, now you can think of the importance of organic search and SEO for lead generation. Take the right strategic steps to make it work.

If you’d like to learn more about SEO, then visit SEOMENTOR!