Long run traffic:
Create unique content and publish it on web. SEO helps in drawing traffic from the evergreen content once it is there on web. You don’t get a similar result with PPC ads. You must continue paying for the ads to show on web. Once you stop, the ads go down, alongside the traffic they generate also goes.
Increase Local Traffic
Majority of today’s web users are searching on mobile devices. Until they have disabled the location capabilities on their phone, it’ll bring up local search results. So, if they are looking for your brand, products and are located within your area, then your website will show up. Here beauty of SEO comes in with your business listings on the top.
Build Your Brand’s Authority and Trust
Ads don’t play a role in building trust to your brand. If you are seriously looking to make your brand popular you need to answer consumer queries by delivering high quality unique content with important keywords/queries in it that will help it rank on web.
Make sure to cover relevant topics which are valuable to your target audience, that make them click in the search pages. Focus on delivering engaging content so that visitors are more likely to be around your products or services.
Content is the key to build brand authority and make your audience purchase your product.
Gain More Traffic to Your Site from Top authority Sites
Google considers both when it comes to giving rank. Keywords you are ranking for and the backlinks supporting your site. This is publishing your content on other high domain authority sites also known as Guest Blogging.
Different Type of Content
SEO is great in terms that you can use different types of content to rank. Search engines support videos, image submission and other media post
Hopefully, now you can think of the importance of organic search and SEO for lead generation. Take the right strategic steps to make it work.
If you’d like to learn more about SEO, then visit SEOMENTOR!